Im going to talk to you here about one of the big bad things that udemy has done over the years which is the use of coupons which we have here in the promotions section Here you can also find what is the reference link in which if the person buys through this link and it keeps the current price that is if there is an offer on the udemy platform that is the price that will appear when the purchase is made if it is made for 95 or something like that or 90 is taken by the content creator if you do not buy it through the reference link and you buy it for example from the and udemy store Then udemy keeps like 70 80 since every year it consumes more therefore they pay the commission ironically to what would be the content creator that is the owner of the course It is the only platform that I know of or one of the few wellknown ones in which the platform takes everything that is the main value of the course and they pay the commission to what is the content creator surely You know that if you check the news a little bit Technology platforms that always charge 30 of the application they are selling 30 goes to the store while 70 goes to the content creator and in that case people or content creators complain because they think these platforms are consuming a lot of the value of the product they are selling which again the platform keeps 30 compare this with Udemy which at least takes 7080 in other words they just switch roles and nobody complains
Coupons
To clarify a little so that you understand the context of all this then precisely so that one can earn a little more is why we have these options I already told you about this one we have it here in promotions the next one is the coupon which is the star of the crown Here we can only create three coupons per month I already created one so far this month here you can see it therefore I only have two left and what are these coupons that we have here We have these four types in which we have two free ones
Free Coupons
For me the free ones dont make much sense I am or I defend that if the product is paid it has to be paid and if its free it has to be free and so there shouldnt be a strange hybrid in which you decide at some point since it seems unethical to me its my opinion again that you decide a course that will appear to you here as paid on the Udemy platform That is to say from the store here and at some point in some date range you are giving away that material behind the scenes I dont see the point I mean I dont see any sense in it Why do this other than to get positive ratings on this course or on what you are giving away there which I dont think is right either because again you either give it away or you sell it But you shouldnt do both Its my opinion again my humble opinion what I consider and anyway But I understand that there are many people who use this and thats why sometimes you see many courses with many stars many ratings And its surely because they are giving them away especially when you are working on a particular topic For example you search for Django there you will see that There are some who dont have many qualifications And suddenly there is one who has a lot of qualifications that can be for two reasons
One is because that person has a huge community and therefore when they upload a product people are going to buy it
Or you bring it because they started giving it away and you must have seen that there are many websites out there that give away courses on Udemy
Here for example udemy and it is basically This strange market that is around here and Well here you can always see it udemy free resource there are many well This is the lie this is from the same page there are many around there right now I dont have any in my hand but surely you have seen some as advertising around there that such a course is being given away and that So there is a market around there and here this I also want to stop a little and it is one of the things
Bad marketing when giving away courses
I dont understand on the one hand Udemy is always consuming more value that is to say it is keeping a larger percentage of the course sales because the platform is not sustainable one would understand what that is then one doesnt understand why it doesnt limit this because in the end it is giving away 1000 courses that is to say 1000 possible purchases it is giving away so these are things that really
I dont quite understand how this platform works or I dont see much sense in it But well thats how it works Im just giving my opinion So these are to give away here you can see that these are 100 changes but 31 days 1000 changes in 5 days is the expiration date here we have a personalized price that I think this is making more and more sense Since Emi also in her promotions I have always seen although I am almost not checking here the offers and such in udemy because I am really trying each time to distance myself more from the platform but the times that I have seen Yes I have seen excuse the redundancy that the prices of promotions have gone up before they always maintained prices of 11 12 or those types of values now I have seen that in quotes they make offers of 18 and other things that in principle seem fine to me The problem is that the platform gained a reputation for courses at and well from there it is not very difficult for it to get out of that lane at least being silly if you tell me to implement more features like the ones I will show you later in another video
Hotmart of reference
If you compare them with my Hotmart website where you can create modules and such to slightly increase the price of what the user is buying I would see it as better than simply increasing the price without any sense or without giving a reason or without improving the quality of service In other words for example giving the option to buy an additional module in which x thing is done Well again its my opinion I never tire of repeating it
Regular price
So here we have this one that I think Im going to start using at some point because this way
I avoid having to create coupons all the time but here you can put a value of 1299 1999 and
99 minimum price
This is the Jewel in the Crown which is when people ask me that they want to buy the course at the minimum price Then remember that I can only create three coupons regardless of the type and this is the one I usually create and it is the one that I dare to say that most people create in the course at the minimum price By the way you get here you have the list of courses you select one and here then coupons as you saw only three per month and you get to here then here you click once Here we usually change this so that it makes more sense For example whether its the time or the brand for example I always put free development and you can see that there are quite a few steps and I have to do this for each damn course So which is a problem A nuisance and obviously quite prone to errors since there are several little steps that we have to take and in the end we have to create it This is what I said or as I commented at the beginning that it is one of the great sacrifices made by Udemy
Before when I started working with the platform and therefore from that point backwards only one coupon was created that never expired therefore you could place that coupon in your YouTube videos in your blot or whatever you want copied dry so that it goes directly to you Demi and thats it But obviously that would change Because if the coupon expires in 5 days and you for example are going to place it in a YouTube video then in the end that coupon will not exist or it will not be useful for absolutely anything after some time Therefore you can see there that the effect loses a lot of meaning Since again the idea is that when you are promoting your material your course on your own then you take that purchase and you can define the price but they dont even let you do that anymore Of course you could use the referential the problem with the referential since the price is variable here you can see that for example the prices right now are 74 and 64 and 6 because there are no active offers there are no good ones no active offers So thats it the price that would appear here Im going to open it here Well right now the best one appears less to me because since Im here incognito surely a lower value appears But if you already have an account the full value will appear there then again there it places too many blocks on what are the content creators to simply promote their content and the idea is again to use this platform for one to sell their content not for them to place so many restrictions on you But anyway thats how its working and thats what Im commenting on a little bit here then also going back to another problem that we have which is to do this manually every blessed 5 days or three times a month for all the courses that you have in my case I have like 15 active courses it seems to me or suddenly 10 I havent counted them since I closed several So this is obviously a pain So what is the solution that Demi grabbed here is to create several coupons Notice that the navigation is also curious since here we have the list you give the perfect detail and here you manage that course that you selected
Create automated coupons using an excel
But here suddenly for no apparent reason it gives you the option to create several coupons for several courses That is to say from here you return to the detail of all the courses it doesnt make sense again the navigation is you select the detail of one you come here and you can manage that course you cant manage all the courses from the detail of one which is the navigation that is giving here so here you can see that we started badly a lot of text you would expect it is your selection list and there you place the coupon that you want to create for all your courses and its over but they dont place this hell here an explanatory table and well they smoked one So from here I understand since I have never used it and I dont think I will use it you download this cbg and from here you can manage all the coupons for your courses then you say Well surely this is simple and instead of selecting there you leave all your courses there you indicate which is the coupon and its over Well this is the one that is a kind of Excel I dont know about you but this seems horrible to me At least as a developer I only used the Excel format or similar in this case the csb only to export or import data but I to get to work look I prefer to do something else with my life but I dont like it there are people who work in this the accounting people or whatever I make systems I dont use them So I dont make sense of this Although I understand that the Emi platform is for multiple types of content creators not just developers but as much as it is this does not seem to me a friendly format to do this and especially when you can do it much simpler and right now it tells you again what it is what I would do then here you have to follow this pattern if you want it free that if you want it at the best price that if you want it at a personalized price And look at the madness again in which you can put multiple courses here and you have to respect it here the course identifier then the type then it would be What is the coupon then the date or it is a lot it is very but very prone to errors and if you make a mistake in one you are screwed since you cannot edit that coupon neither here nor here once created you cannot even delete it Well I think yes you can delete it and you can pause it so that hell you want to pause it because the time is very short but well you can pause it but you cant you cant even update it that is to say change for example the name and also not vary from one type to another type that is to say it is a very closed issue eye again this seems horrible to me what would I have done the list of courses a selection check next to it you select everything you click on the to the little window is the button create that coupon you place the the as I indicated here the label the coupon and you forget and you would have created everything instead of doing the step 15 or 20 times or Depending on the number of courses you have you only have to do it once and thats all but isnt it better to smoke an Excel like this to do this then really one does not understand it is my opinion again if these people are extremely inept and I apologize there is a bit of the word since I do not like to be insulting others but it is that what I mean there are much simpler and cleaner solutions and this is smoked with an Excel I do not know now that I leave it to your consideration and Well that was all I wanted to tell you a little about the evolution of coupons in Udem what we currently have and I dont want to save Oh my God and basically how does the coupon management part work and above all this which seems horrible to me So nothing I would also like to hear your opinion excuse the redundancy what do you think about all this and without further ado Ill see you in another video
- Andrés Cruz
Develop with Laravel, Django, Flask, CodeIgniter, HTML5, CSS3, MySQL, JavaScript, Vue, Android, iOS, Flutter